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703 million people globally lack basic access to clean and safe drinking water*. We have a formal annual commitment to donate to nonprofit environmental organizations working to provide and protect clean water through our annual Earth Month campaign.
Since 1999, we have raised over $71M for these partner groups, providing clean water for over 1.5 million people in need and protecting thousands of watersheds in communities around the world.
Today, we collaborate with charity: water, an organization that has completed over 150K projects since 2006 and brought clean water to over 18M people in need in 29 countries around the world**.
Since our partnership began in 2018, we have raised over $5.7M: Enough to impact over 131K people in India, Nepal, Madagascar, and Ethiopia. Each year, that number continues to grow.
Every cent raised and donated to charity: water during our campaign goes directly to clean water projects.
Clean water changes everything: The lives of individuals, their communities and, in turn, the world.
30 Days of Giveaways
At #ModernWaveSalonAndSpa, we're passionate about living the Aveda Mission, especially during Earth Month. This year, we're excited to partner with the Alliance for the Great Lakes and charity: water to raise awareness and support for clean water. Join us in making a difference!
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Purchase a limited-edition product: Aveda sells limited-edition products to raise money for charity: water.
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Purchase a raffle ticket to win free services and products during our 30 Days of Giveaways.
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Jeans for Clean Water; your service provider can wear jeans for a day with a $5 donation.
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Plants for a Purpose; support clean water efforts by purchasing a plant at Modern Wave. Suggested donation prices are listed on each plant.
7 Eco-Friendly Ideas for Earth Month and Beyond
In addition to our fundraising efforts, we'd like to share some ideas to help you embrace a more environmentally friendly lifestyle year-round, not just during Earth Month. Let's make caring for our planet a lifelong commitment.
1. Reduce, reuse, and recycle: Make a conscious effort to reduce your waste by using reusable products, such as water bottles, shopping bags, and coffee cups. Recycle items whenever possible to minimize the amount of waste that goes to landfills.
2. Conserve water: Be mindful of your water usage by taking shorter showers, fixing leaks, and watering plants efficiently. Every drop counts!
3. Choose sustainable transportation: Opt for walking, biking, or using public transportation whenever possible. If you need to drive, carpooling or using electric vehicles can help reduce carbon emissions.
4. Eat local and sustainable: Support local farmers and reduce your carbon footprint by choosing locally sourced and seasonal foods. Consider incorporating more plant-based meals into your diet, as plant-based diets have a lower environmental impact.
5. Save energy: Turn off lights, unplug electronics when not in use, and switch to energy-efficient appliances. You can also consider installing solar panels to generate clean energy for your home.
6. Plant native species: Create a more eco-friendly environment by planting native trees, plants, and flowers in your garden. They require less water and provide essential habitats for local wildlife.
7. Educate and inspire others: Share your knowledge and passion for the environment with friends, family, and colleagues. Encourage them to join you in making small changes that collectively have a big impact.
Remember, being environmentally friendly is a continuous journey. By incorporating these ideas into your daily life, you can contribute to a healthier planet for future generations.
