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Aveda is committed to helping provide clean water access globally and protecting clean water locally through our signature annual giving campaign, Aveda Earth Month.


Since 1999, we have raised more than $69 million for hundreds of local and global environmental organizations, providing clean water to more than 1.5 million people and protecting thousands of watersheds in the communities where we work and live. 


Only 1.2% of our world’s freshwater is accessible for use.

Global water demand has increased by 600% over the past 100 years, and more than 30% of groundwater systems are in distress. Water demand is exceeding water availability.

Globally, 771 million people still do not have access to clean water, sanitation and hygiene.

Women and girls spend hours every day walking (an average of 3.7 miles) in often dangerous terrain just to find a water source.

Supporting clean water initiatives allows us to deeply impact the lives of individuals and communities and create better business practices for Aveda.


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Every year, here at #ModernWaveSalonAndSpa, we dedicate a month to simply living the Aveda Mission. Earth Month gives us a moment to reconnect to why we do what we do-for the planet and more specifically, clean water. April makes a time where the world comes together to celebrate and save clean water. We're thrilled to be partnering with the Alliance for the Great Lakes for this incredible cause and help bring advocacy surrounding clean water to the forefront and hope you choose to join us in our efforts.

As a place of beauty and wellness, we’d also like to share some ideas to change up your routine to be more environmentally friendly—not just this month, but every day, because “Earth Month” should be a lifelong thing.



1: HAVE NO-WASH DAYS Did you know that if you cut minutes from your shower, you could save six gallons of water a day? Giving your hair a little wash break not only helps with texture and preserving the natural oils in your hair, but it also saves water. For days when you don’t wash, you can keep your scalp clean and revived with Aveda’s Rinseless Refresh. It uses no-rinse micellar technology to cleanse the scalp and revives the natural texture of your hair while providing lightweight hold and frizz control. Complete your no-wash day hair routine with Shampure dry shampoo to absorb excess oil as well as the new Heat Relief which conditions and protects against thermal damage up to 450 degrees.


2: HANG OUT WITH MOTHER NATURE The next time you feel like hanging out, whether on a romantic date or a fun day with friends, invite Mother Nature and let her be the star of the outing. Enjoy your surroundings by going hiking or for a long bike ride, visit a farmer’s market and make an amazing meal out of organic locally-sourced ingredients, or go stargazing and let the cosmos be your candlelight.


3: GET CRAFTY Before you go and throw away your empties, try to find a new purpose for them. Your glass and plastic bottles can easily be turned into candle holders, flower vases, food & storage containers and even super cute planters.


4: CLOTHES SWAP Make this an experience that sparks joy by hosting a clothes swap. Have your friends bring over their unwanted articles of clothing and swap out some of your stuff for some of theirs. You’d be amazed at the gems you might find. 


5: LITRE-SHIP SKILLS Save money, time and plastic! Purchasing your favorite Aveda shampoo and conditioner in litres costs 20% less per ounce and uses up to 28% less plastic by cutting down the number of times you have to refill it.


6: PLANT POWER Incorporating more plants into your life is not only better for the planet but also better for your personal health. Consider going for a more plant-based diet, as well as using non-toxic beauty and cleaning products. The harsh chemicals in our food and products can cause long-term health defects and wreak havoc on our environment. Aveda’s products are non-toxic, cruelty-free and packaged in post-consumer recycled materials.


7: GO PAPERLESS Catalogs, flyers, bills and promotional materials use up so much paper and let’s face it, that stuff usually ends up right in the garbage. By opting for paperless bill pay, email newsletters and online subscriptions, you are greatly reducing the amount of paper used. Not only that, but going digital gives you quicker and easier access to these documents.


8: USE THAT CAR LESS If you can walk there — walk there! If you can bike there — bike there! Look into setting up a carpool to work or places you frequent. If you’re going longer distances, rely on mass transit options like city buses and light rail systems. When you call for an Uber, Lyft, or any other ride-share, check out their “pool” option and share rides with people going in the same direction. (It’s much cheaper, too.) 


9: GIVE THE GIFT OF CLEAN WATER Most of us have never struggled to get clean water. But for millions of people around the world, water isn’t a simple and available resource. From the beginning, Aveda has been passionate about protecting and providing clean water to those who need it. This year they’ve partnered with charity: water to make a major impact for clean water. Since 2006, charity: water has raised $230 million for clean-water initiatives, funding over 35,000 water projects and serving 9.5 million people. What does this have to do with you? You can support them by purchasing a limited-edition Shampure Body Bar at Modern Wave. $5 of your purchase will directly fund their sustainable water projects.


10: SUPPORT A GOOD CAUSE LOCALLY What better time than Earth Month to focus on this important issue? This year, we are excited to announce that we have partnered with the Alliance for the Great Lakes to help raise funds for clean water. 


Join us for our 30 Days of Giveaways Raffle. Raffle tickets are 1 for $5 or 5 for $20 at Modern Wave. When you purchase a raffle ticket, you will be entered to win one of 30 prizes April 1- April 30, 2021. The grand prize is valued at over $700! 

Come on in and help us make a difference. 

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